Shweta Purandare 

Product Reviewer | Advertising Compliance Expert

Influencer | YouTuber  @ShwetaReviews

Amazon Influencer

Happy to share that I am a qualified Amazon Influencer ! Product Reviewer is a natural fit for me, having the necessary professional qualifications, expertise of product formulation, consumer testing and efficacy evaluation knowledge and over 30 years of experience! If you're a brand or advertiser looking to reach a new audience, I'd love to collaborate. #influencer #productreviewer #amazon

Click on the Amazon Storefront #shwetareviews ! 

Influencing the Influencer

It was a pleasure to participate in this round table on invitation from the Department Of Consumer Affairs on April 19, 2023 as an AdExpert and for the wonderful opportunity to interact with the key stakeholders in the “influencer ecosystem”.

#influencer #collaborations #brandcollaborations

Are you geared up to audit and clean up your advertisements?

Advertisers, advertising agencies, endorsers (celebrities and influencers) - time to get your house in order. 

Don't get caught on the wrong foot by the Central Counsumer Protection Council CCPA

Celebrity Bloopers

Subscribe to our YouTube channel for free tips and guidance.

Complaint-proof your ads today!

New Online Gaming Rules in India April 7, 2023

AdExpert Shweta Purandare in a Zee Business interview 

India has notified new rules pertaining to Online Games. Online Betting and Online Gambling is banned in India. AdExpert Shweta Purandare provides her insights on this important topic of Online Gaming Regulations, advisory by Ministry of Information and Broadcasting MIB  and potential issues with the multiple Self Regulatory Bodies ( SRB ) Watch this Panel Discussion of Aapki Khabar Aapka Fayda.

#onlinegamingrules #onlinegames #bettingban #gamblingban 

New Influencer Rules in India April 7, 2023

AdExpert Shweta Purandare provides an important update for #influencers 

Influencer Qualification Disclosure a Major update in Influencer Guidelines in India. Indian health and wellness influencers must now display their qualification says Secretary, Department of Consumer Affairs

#wellnessinfluencer #healthinfluencer #nutrition #influencermarketing

Describe an advertisement that you don't like ! 

IELTS Cue Card Jan-April 2023

For students preparing for International English Language Training System IELTS 2023, AdExpert Shweta provides tips on how to break down a complex looking task to simple steps ! These tips are very useful for students appearing for IELTS Speaking test and for cue card January to April 2023. We talk about a topic on the cue card describe an advertisement that you don't like (describe an advertisement that you dislike)  #ielts #ieltsspeaking #advertisementthatyoudontlike 

CCPA Guidelines June 9, 2022

Advertising Compliance Expert Shweta Purandare provides her sharp insights and interpretations of the new guidelines on prevention of misleading advertisements and misleading endorsements.

#CCPA #misleadingads #adreview

Get all your queries about - what are advertising regulations, what rules are to be followed for advertising, who controls online advertising - answered by Shweta Purandare  - Founder of Tap-a-Gain. 

Are you wondering about advertising regulations and who are the regulators for advertisements ?  

Has your advertisement been challenged by competition ? 

Have you received a complaint from the Advertising Standards Council of India (ASCI)  and you are looking for guidance on the next steps ? 

Are you a small business and looking for a external consultant to advise you on regulatory compliance for advertising ?

Are you a celebrity or an influencer looking for professional advice on Social Media communication ?

You have reached the right destination ! 

Tap-a-Gain consultancy services has you covered. You are in safe hands with our Founder Shweta Purandare, who has over 30 years of industry experience. She also served as the ASCI Secretary General and is the subject matter expert

We provide freelance consultancy to advertisers and advertising agencies. We look at all formats of advertising such as TV, print , OOH as well as Digital marketing and Social Media marketing communication.

We help defend your advertising communication and conduct audits for your advertisements to proactively address potential issues. 

We conduct customised interactive training program to familiarise your marketing, regulatory, R&D teams team on advertising regulatory requirements and ASCI codes 

Complaint-proof your advertisements NOW - Send us a WhatsApp for queries today. Because, it is better to be prepared than face a crisis!  

Showing animals in advertisements 

Ready Reckoner - January 2022

FSSAI - Proposed regulations regarding key ingredient in bread

February 2022

Whole Wheat 75% or more

Whole Wheat 50% or more

Multi Grains 20% or more

Garlic 2% or more

Market leadership claims among Real Estate Platforms - January 2022

Who are the Top 100 Celebrities in India ? 

Ready Reckoner - January 2022