What are advertising regulations in India ?
What rules are to be followed ?
Who are the key stakeholders?
Who controls online advertising ?
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Reality Check : Implications of ASCI’s influencer guidelines
The Advertising Standards Council of India (ASCI) officially launched the influencer marketing guidelines that laid down ways in which influencers needed to be more transparent. Shweta Purandare, former Secretary General , ASCI sheds light on these guidelines that are designed to have a deep impact on influencer marketing.